A boring and annoying writing style is the worst choice. And really, don’t start a letter with the phrase “We hope you’re doing okay – with work, in your personal life…” It’s not only distracting, but also annoying. Not everyone has a family, or the client is fine with it. Or not everyone is happy with their job. Such ill-considered appeals provoke a negative response and encourage you to forget forever the mailing addressed with such lengthy and unnecessary opening texts.
Also, do not use sentences for a paragraph or one in which it is difficult to remember the first word. Or understand the main idea. It is better to write briefly, meaningfully, so that it looks like a business conversation. Only without unnecessary formalities. Stylistics is very important. And even though there is a desire to start a casual conversation, certain literary requirements should be observed:
- sentences should contain maximum content with the addition of 10-15% breakdown words;
- write with a certain amount of emotional vocabulary – it’s important to keep the client’s attention;
- you should simplify the text as much as possible and remove technical terms from it, if only their presence explains the content value of the proposal – do not call something that generates electricity, a power generator, because such terminology, always on the lips of interested buyers.
Personalize and be specific again, but don’t create aggressive content
In addition to basic personalization – name, company name – do in-depth research and identify the niche of the potential customer. Use local business problems in the appeal, offer appropriate solutions. The text should not contain passive aggression. Explain this very simply. Don’t apply phrases such as:
- “I’m watching you because you haven’t responded until now.”
- “I’ve tried to call you several times already, but I haven’t succeeded, I’m going to keep doing that.”
- “I know a lot about you, so I can offer…”;
- “I know you’re a busy person, but I also have a lot to do, so…”.
Follow these guidelines and your message style will not only improve but should lead to better conversions.
